In order to build long-term and sustainable success in a highly competitive market environment AGRANA's strategic goals include the task of establishing an independent market position in relation to our competitors. This task is to be achieved through the deployment of novel products and continuous optimization in the area of innovative solutions. We strive to optimize our production technology (also through efforts to ensure sustainability) and furthermore work with our customers to develop new product formulas, special products and new applications for existing products. In order to implement these strategies and expand our knowledge in the area of comprehensive development we support various research and development organizations.

Our R&D efforts within the company's Fruit Division are focused on innovation and based on the work of our competence centre in Gleisdorf, Austria. The main task of this research centre is to develop innovative products and production techniques and conduct long-term research and development projects in order to provide AGRANA's international customers with relevant solutions to meet their market requirements. Our central development department, which is located in Mithras, France, also supports the work of Agrana's Innovation Centre.